3ILION SAMPLE · Built by Victor Cui for Boxing Canada's review. Not sent, not affiliated with STC.
Boxing Canada × Skilled Trades College · Draft for discussion

UFC gave you the audience.Boxing has the athletes.

Skilled Trades College has been in the Octagon for three years. The people watching are adults. Boxing Canada can give you the part of the fight game that hasn't chosen a career yet: more than a thousand youth boxers, registered in clubs across the country, ranked on a national list.

Prepared forRalph Cerasuolo, Founder, President & CEO
CopyMike Di Donato, Chief Operating Officer
FromBoxing Canada [signatory]
WindowTwo seasons, 2027 to 2028
A note first

Ralph, when STC signed with UFC you said your students have "grit, determination, and a work ethic that are necessary in the trades." That's a fair description of a young amateur boxer, too.

You've proven combat sport works for STC. You signed with UFC and renewed twice, and you named your scholarship Building Champions. What UFC can't sell you is the athletes themselves: young people who train, make weight and get ranked, a year or two before they decide what they'll do for a living.

That's who we register. Our youth numbers have quadrupled since 2019. We'd like to put STC's name on the national youth championships and the student-athlete ranking, and give Building Champions some boxers. Amateur, Olympic-style, and Canadian all the way through.

Boxing Canada [signatory]
The 30-second read

Four things that are already true.

1,071

youth (U19) boxers registered in 2026

Up from 266 in 2019. The fastest-growing group in the sport in Canada.

11,286

registrations this year

Almost double 2019, through a club network that runs coast to coast.

18

the age Building Champions opens

Our U19 boxers reach it inside our system. We can introduce them to you before they get there.

5 of 10

2026 Pan Am medals won by women

And 3 of 4 at Glasgow. A Building Champions story with them in it is one UFC can't give you.

Tap what's true for STC
The audience

The kids UFC doesn't reach.

UFC gives you a crowd that watches. We're offering a community that trains: teenagers in local clubs, their coaches and their parents, before anyone has told them what they're going to be.

1,071
youth (U19) boxers
847
Junior C boxers
800
non-competitive sparring members
~16
national-team athletes at the Montreal training centre

UFC

A global audience you've already bought. Huge reach, mostly adult, mostly watching from somewhere you can't enrol them.

Boxing Canada

Young people who show up and do the work, ranked on a national list, with coaches who already talk to them about what's next. Small channels (about 19K on Instagram), so this is a community, not a media buy.

Tap what matters most
The build

Building Champions, in the ring.

A two-year youth and student-athlete partnership. Everything here belongs to Boxing Canada to sell: no Olympic, Team Canada or World Boxing marks involved.

Naming

The STC Youth Cup

STC's name on the national Youth (U19) and Junior championships and the School Cup and banners. On the title, the ring, the results and the livestream.

Indicative $40,000 a year, two-year minimum
Ranking

The STC Student Athlete Points List

The national ranking for student boxers carries your name. Ranked athletes in their final school year get an STC careers session, with consent, and first look at a Building Champions place.

Included in the naming fee
Scholarship

Building Champions: boxing edition

STC places for national-team and youth athletes aged 18 and over, entered the STC way, with a short video. Our national-team athletes already work internships at the national office; a trade fits the program.

Indicative 4 places a year, in kind
Events

At ringside, close to your campuses

The Brampton Cup, part of our national tournament series, runs in the GTA each February. Booths, ringside signage and a "try a trade" tent next to the ring.

Indicative $10,000 per event, up to two a year
The measurable part

Leads you can count

A Building Champions boxing page with its own campaign code, pushed through clubs, the Points List and every Youth Cup broadcast. You set the offer; we drive the entries.

Measured in qualified leads and enrolments, the way you measured your athlete ads.
Tap the pieces you want costed
Second act · Optional

Road to Calgary 2028.

Boxing Canada's hosting plan pencils in a World Boxing Cup for Calgary in 2028, the same city that has hosted our Canada Cup since 2023 and hosts the Pan American U17/U19 Championships in March 2027, a first for Canada. If we win the bid, STC gets first call on the Canadian host-partner package: an international event for a brand heading into the US.

If the bid lands

Host partner, World Boxing Cup Calgary

Presence on the terms World Boxing's host agreement allows, plus everything above carried onto a world stage.

Indicative $100,000 to $150,000, only if awarded
Tap your read
Before you ask

The straight answers.

  • Safe sport

    After 2022 we rebuilt: the Canadian Safe Sport Program with independent third-party complaints, mandatory training, athlete directors on our board, and a move to the Canadian Sport Governance Code.

  • Safety

    After a death at a provincially sanctioned charity bout in 2025, an external review of all our safety policies is under way. National events run Olympic-style rules.

  • Minors

    Anything involving U19 athletes follows safe sport rules for minors. Scholarship places start at 18, as yours do.

  • Your UFC deal

    We think amateur, Olympic-style boxing sits outside your UFC agreement, but that's yours to check. To confirm

In your own words

We read everything you've said. Here's where it meets ours.

Building Championsjob readygrit, determination, and a work ethicdiscipline, ambition, and excellenceopportunities need to be earned and seizedthe next generation of champions in the trades
STC says
Boxing Canada says
The best trainers and coaches make the difference
Certified coaches in clubs across the country
Opportunities need to be earned and seized
Every national ranking is earned in the ring
Job ready in 12 weeks
Ranked on a national list by 18

"UFC gave you the arena. Boxing gives you the athletes."

Words we won't use
underprivilegedgiving backactivationbrand liftfight night
Tap what lands
Timing

Start with a look, not a contract.

Nov 2026

Come to the Elite Nationals in Membertou, Nov 17 to 21, as our guests. No fee, no commitment.

Feb 2027

Brampton Cup: first STC presence, close to your campuses.

Mar 2027

Calgary hosts the Pan American U17/U19 Championships. Youth season, first STC Youth Cup.

Sep 2027

First boxing cohort starts at STC. Year-one readout: leads and enrolments.

Year one comes to about $50,000 to $60,000 in cash plus the scholarship places in kind. Indicative [Boxing Canada to set]

Your read

What you told us.

Nothing tapped yet. Your taps above appear here, and go straight to Boxing Canada.

Twenty minutes is enough to see whether this fits. [meeting link]